Strategy

Best serves the client's needs
Employs an effective message
Fulfills the objectives
Serves multiple purposes
Doesn’t require subsequent or parallel
efforts to support it
Has limited environmental impact throughout
its lifecycle

Execution

Will unlikely benefit from additional strategy
Uses the most appropriate format
Maximizes space on the press sheet
Uses of recycled materials
Is easy to recycle
Considered paperless options
Uses as few materials as possible
Raises awareness by displaying environmental specs
Limits ink coverage and areas of solid colour
Maximizes shelf life
Can be proofed on screen
Uses die-cuts or embossing rather than an additional ink
Combines many components for maximum efficiency

Distribution

Has mailing lists that are up to date
Accurately targets our audience
Avoids shipping by air
Avoids use of labels by printing addresses directly
on the piece

End-of-useful life

Can be recycled
Can be reused
Minimizes the de-inking process
Is biodegradable

Production

Is on target with our print quantities
Uses local vendors and sourcing local materials
Minimizes transport and shipping
Uses vendors that use renewable energy

Printer

Can proof on screen
Doesn't require film; it can go from digital to plate
Utilizes an environmental management system
Manages their waste responsibly
Has environmental certification

Paper

Is smaller and lighter
Contains post consumer waste fibre (PCW)
Is recycled
Uses tree-free fibres such as kenaf, hemp, and bamboo
Was produced with renewable energy
(Green-e certification)
Is Chain of Custody certified
Was processed chlorine free (PCF)

Packaging

Eliminates adhesives by using an alternative
binding or tabs
Avoids labels by printing directly on the
packaging surface
Does not require secondary and tertiary containers
Minimizes the gauge of the materials
Is robust, reducing the amount of protective materials
Is refillable
Nest and stack well for efficient transport
Does not contain toxic substances such as PVC

Inks

Are not specialty metallic or fluorescent inks
Are vegetable or soy-based inks
Do not require a protective surface coating

Post Press

Avoids solvent-based adhesives in the bindings
and labels
Limits use of staples
Avoids foilstamping, thermography, and lamination